The branding of Indian cotton will help farmers in many ways. Let's take its advantage one by one.
Will fetch Premium Price in the International market
Since India will set standards for it Kasturi Cotton, its quality will improve and farmers would grade top quality as Kasturi cotton, it will fetch a premium price for Kasturi cotton. For example, normal rice in India is available at Rs 25 to 30 a KG but Basmati rice price is almost three to four times higher.
Farmers would concentrate on quality rather than quantity
The quality of cotton depends upon many factor, the soil quality, the atmospheric temperature, and seeds. With the branding, Kasturi cotton would only be taken from the area which has the best soil suitable for it, the area where the temperature is optimum, and farmers would use the best quality seeds. Farmers in these areas would stress on quality rather than going for quantity. As a result, the cotton product will have quality Whiteness, Brightness, Softness, Purity, and Luster.
Kasturi cotton brand would Brand Indian Cotton in the International market
Presently Cotton quality is not branded and all quality cotton is taken as one. Once high-quality Indian Cotton is branded as Kasturi, all companies will prefer to opt for these high grade cotton for their premium products.
My earlier write up when its logo was announced in October 7.
India launched country’s 1st
ever Brand and Logo for Indian Cotton. With this now India’s premium Cotton
would be known as ‘Kasturi Cotton’ in the world cotton trade. The Kasturi
Cotton brand will represent Whiteness, Brightness, Softness, Purity, Luster,
Uniqueness and Indianness said Union Minister of Textile Samriti Irani.
This is a much-awaited moment that the Indian Cotton has been endowed with a Brand and Logo. This event becomes more important as the 2nd World Cotton Day is being celebrated world over today, Mrs Irani said.
Referring to the importance of Cotton in the Indian economy, she said, “Cotton is one of the principal commercial crops of India and it provides livelihood to about 6.00 million cotton farmers. India is the 2nd largest cotton producer and the largest consumer of cotton in the world. India produces about 6.00 million tons of cotton every year which is about 23% of the world cotton. India produces about 51% of the total organic cotton production of the world, which demonstrates India’s effort towards sustainability”.
Further to ensure sustainability, integrity and end-to-end traceability of the organic products, a certification system based on comparable international standards verified through internationally acceptable institutional system is required to be put in place.
Accordingly, the Ministry of Textiles through APEDA under Ministry of Commerce and Industry has prescribed a certification system for organic Cotton which will be introduced in phases in the entire textile value chain. Similarly, prescribing a certification system for non-organic Cotton has also been taken up with APEDA so that usages of cotton can be suitably augmented.
The Minister stated that Cotton Corporation of India (CCI) made ever the highest Minimum Support Price (MSP) operation of cotton and hopeful that during the new cotton season, the procurement under MSP will be increased. CCI has opened 430 procurement centres in all cotton-growing states and payments are being made digitally to farmers’ account within 72 hours. Further, leveraging the technology, a mobile app, “Cott-Ally” has been developed by CCI for providing latest news regarding weather condition, Crop situation and best farm practices. The discount of Rs.300/- per candy is being offered by CCI in its regular sale to MSME mills, Khadi and Village industry, Cooperative sector mills to enhance their competitiveness and efficiency. It was also stated that cotton may be used across all dimension of Technical Textiles. Further, Hon’ble Minister has intimated that the Government has passed bills for the welfare of the farmers, which also be beneficial to the industries.
The TEXPROCIL and CITI also organized webinar on the the theme of “NEW-LOOK COTTON” to facilitate the exchange of ideas on the emerging scenarios in cotton usage and application.
Ends
This is a much-awaited moment that the Indian Cotton has been endowed with a Brand and Logo. This event becomes more important as the 2nd World Cotton Day is being celebrated world over today, Mrs Irani said.
Referring to the importance of Cotton in the Indian economy, she said, “Cotton is one of the principal commercial crops of India and it provides livelihood to about 6.00 million cotton farmers. India is the 2nd largest cotton producer and the largest consumer of cotton in the world. India produces about 6.00 million tons of cotton every year which is about 23% of the world cotton. India produces about 51% of the total organic cotton production of the world, which demonstrates India’s effort towards sustainability”.
Further to ensure sustainability, integrity and end-to-end traceability of the organic products, a certification system based on comparable international standards verified through internationally acceptable institutional system is required to be put in place.
Accordingly, the Ministry of Textiles through APEDA under Ministry of Commerce and Industry has prescribed a certification system for organic Cotton which will be introduced in phases in the entire textile value chain. Similarly, prescribing a certification system for non-organic Cotton has also been taken up with APEDA so that usages of cotton can be suitably augmented.
The Minister stated that Cotton Corporation of India (CCI) made ever the highest Minimum Support Price (MSP) operation of cotton and hopeful that during the new cotton season, the procurement under MSP will be increased. CCI has opened 430 procurement centres in all cotton-growing states and payments are being made digitally to farmers’ account within 72 hours. Further, leveraging the technology, a mobile app, “Cott-Ally” has been developed by CCI for providing latest news regarding weather condition, Crop situation and best farm practices. The discount of Rs.300/- per candy is being offered by CCI in its regular sale to MSME mills, Khadi and Village industry, Cooperative sector mills to enhance their competitiveness and efficiency. It was also stated that cotton may be used across all dimension of Technical Textiles. Further, Hon’ble Minister has intimated that the Government has passed bills for the welfare of the farmers, which also be beneficial to the industries.
The TEXPROCIL and CITI also organized webinar on the the theme of “NEW-LOOK COTTON” to facilitate the exchange of ideas on the emerging scenarios in cotton usage and application.
Ends
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