Here I am sharing a few of the experiences which helped me in bringing traffic to my blog. In this article I am trying to give an introduction about blog promotion. Please note this is just to give a brief of all the possible ways by which we can improve our digital presence.
I will give an overall view of blogging and its promotion. In future I will write a series of articles on Blog marketing. So please follow—
Actually, I got the idea of writing this article when I was trying to explain it to my friends. They were prolific writers but the marketing of their content was not their forte.
Now let's take
your Blog as a new shop, Where you will have two types of customers (1) Inorganic
visitors (the person known to you) (2) Organic visitors, the real customers,
who liked your product/want to purchase your product/ and want long term
business relationship
(1) INORGANIC VISITORS: You
relative/known persons who will come initially and buy things from your shop a
few times. We call them INORGANIC CUSTOMERS, they are coming because they are
known to you and will not buy just because they need it or finding your stuff
appealing/attractive or price-wise competitive, but because they value your
relationship. And mind you, they will buy a few times only, for a long time
business association they would weigh quality, price and their convenience.
SIMILAR IN YOUR BLOG initially your known persons may visit
it, but they will continue only if they find it worth reading or it is of
interest to them. These INORGANIC visitors are helpful initially
(2) ORGANIC VISITORS: They
are the one who is interested in reading your content. And if your content
quality is good, they would be your long time readers. For any successful Business, organic visitors are a must. You cannot expect your known persons to visit all
your blogs.
In any business
INORGANIC and ORGANIC visitors have their importance. I will give a brief about
(1) how to bring in organic traffic to your blog & (2) how to bring Organic
traffic to your blog. In the coming series of blogs, I will take up all mediums
one by one in details.
INORGANIC TRAFFIC:
Whatsup: There is not much to explain how to promote
and post your blog through whats up. First, go to your blog click on the article
you intend to promote and copy the link of your blog as shown in the picture. Now
if you want to promote it through whatsup share it the following content with
your contacts.
(The longest
9.02 km long highway tunnel between Manali to Lahaul-Spiti becomes functional.
Would prove a game changer to protect Indo-Pak-China borders https://indiavaani.blogspot.com/2020/10/the-longest-highway-902-km-long-tunnel.html)
We should post
the same in your TWITTER, FACEBOOK, LINKEDIN, INSTAGRAM, SHARE CHAT, TELEGRAMand other social sites.
Please Note,
you should not flood your social sites with your blog links (Posting two-three
links a day is ok) otherwise, they may consider your account as a spam spreader
and might go the extent of blocking your account or automatically removing your
links from the site.
Positive points
of Inorganic Traffic:
1) It gives you instant glucose
(traffic) to your blog, which is a lifeline for a beginner.
2) If your contact is of
interest to your contacts/followers, some of them may convert into organic
traffic to your blog
3) Boost up your moral, as
for the first three months, you may not get organic traffic to your blog.
4) You will get genuine
comments from your contacts/followers that would help you to improve your
content.
Negative Points
of Inorganic Traffic:
1) It is a temporary
arrangement only and ultimately organic traffic will help
2) Long term excessive use
of these sites may produce negative results.
3) Sometimes it becomes
annoying for your contacts to see your blog frequently and might earn a
negative impression in their mind.
4) Since it is not a long
term arrangement, it is not advisable to spend more time in ‘inorganic
promotion’. If the same time is spent in producing quality content or organic
following, it would pay in long term.
ORGANIC TRAFFIC
Organic traffic of any website is the backbone. It mainly
depends upon various factors (1) nature of content and quality of articles (2) Search
Engine Optimization (3) Use of microblogging websites to make your article
visible to people who might be interested in your content.
Nature of content and Quality of articles:
1) Your content selection
should attract more and more people. Written in simple and straight language
and informative.
2) Try to post an article
which you are comfortable in writing. Quality would automatically improve.
3) Always choose a topic,
which has a long shelf life—I mean an article which people would like to read
even after five years.
4) Try to use ‘trending words’
(which are mostly searched in google/bing/yahoo search engines), I will take it
up in detail in my future blogs. Normally more people will reach to your articles
on the net only if you have used ‘trending words.
Search Engine Optimization
1) Though it is a specialized
field, but again no rocket science. We may not work as efficiently as
professional (SEOs) but can do enough to put our website on three main search
engines.
2) We must Index our
Website with three main search engines (1) Google Search Console (2) Bing Webmaster
Tools (which would also take care of Yahoo search Engine.
3) You may also Index your
website to Yandex ( a leading search engine in Russia)
I will take up indexing search engines one by one in detail
in my future blogs
Use of websites which mainly promotes your blog and bring
generate organic traffic in your website.
There are many websites which helps in promoting
blog/websites. It compiles all the data we post on these website and then try
to promote it to their users. Results are remarkably astonishing. If one work
half on these websites and upload the link of their articles, their organic
traffic would witness a steep surge.
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